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Conversations with Purple Cactus Productions

Today we’d like to introduce you to Purple Cactus Productions.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Sara Eklund – Two years ago, we felt inspired to bring a beautiful script to life that Maria Prieto had previously written called “¿Qué Somos?”. As we started on pre-production for the film, it was clear that something special was emerging. Our vision regarding the filmmaking process and our values surrounding what is required to make meaningful, conscious art aligned really beautifully. We decided to make Purple Cactus official when we realized how much we all loved making movies together and how much of a need there is in this business to support and promote female filmmakers. Since then, we’ve made a few shorts (“Recognition” to be released in 2023), been hired to produce client projects, and begun development on a feature film. Most importantly though, we continue to grow the company from a place of intention, honesty, and a pure love for telling eye-opening stories that challenge belief systems and have the capacity to deeply transform a range of audiences.

Maria Prieto – When Sara Eklund and I first met, we immediately connected over our desire to create and to write stories that audiences could connect with. I presented a script I’d written to Sara and asked if she would be interested in producing the project. This led to our first collaboration and Purple Cactus’ first production, “¿Qué Somos?”. Our experiences on set and during the film’s festival run encouraged us to continue this venture. Since then, we’ve expanded Purple Cactus and have brought on Lily Darragh Harty as Head of Production. We’ve produced a second short film, “Recognition”, are in pre-production for another project and have several projects in development. Our focus remains on cultivating diverse stories, stories that lift the curtain and invite viewers into a new world.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Sara – In filmmaking, unexpected difficulties and derailments are part of the production process. We have faced setbacks, heartbreaks, and conflicts together. The pain of any disappointment has been mitigated by the bond we share with each other and the love we have for our work. Work which is deeply vulnerable and, at times, incredibly painful. Despite how hard it is to really be seen at times, we do our best to bring that same humanity we show on screen into every aspect of Purple Cactus, especially in the way we show up for each other and the way we show up for our team.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Sara – We are a women-lead, narrative-driven production company that believes in empathetic, honest story-telling. We aim to reach beyond what’s comfortable and provide a platform for unheard voices to cultivate real change and challenge traditional perspectives. We believe that making great films hinges on creating an inclusive, supportive, and loving environment throughout the creative and production process. Whether it be a film we developed from an idea or a client’s project we are bringing to life, we approach each new endeavor with honesty, empathy, and open communication. We believe this human-centric approach shines through in our award-winning work and in the feedback we receive from our casts, crews, and audiences.

Maria – At the moment, we’ve specialized in short-form narrative content. Our short films have dealt with issues of race, class, love, and trauma. We’re proud of the work we’ve produced, and the way audiences have connected with each film. Our films have been inspired by personal experiences, and this raw honesty shines through the screen, allowing audiences to engage and connect with the material.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Sara – In my experience, the best mentors have emerged from genuine connections that naturally evolve into professionally, creatively and personally supportive relationships. When I meet someone I resonate with who also gives me “wow, I’d love to be like that someday” energy, I let them know and, if they seem open to it, I’ll then ask if they’d be up to read a script, bounce ideas around, help develop a business idea, etc. I do my best to maintain the relationship by asking for support when I need to and also finding ways to show them how much their belief in my development means to me.

Maria – I found both of the mentors in my life by working on sets. After film school, I worked as a director’s assistant and was fortunate enough to work for someone who was incredibly open to me asking questions and shadowing him as much as possible. I would say that the key to finding a great mentor is to find someone who inspires you and challenges you. You have to be curious and engaged, with an appetite for knowledge. In terms of networking, I try to avoid jumping into industry jargon when I find myself at an industry event. Instead, I aim to create real connections by getting to know the people I meet in a more personal way.

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Image Credits
David Karon Max Michalsky

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